Our latest campaign for our new client Husqvarna. We created a grassroots movement with the sole purpose of raising money to support the fight against breast cancer. We took a pink robot lawn mower, installed it with a camera, a speaker and a microphone. In other words, we created the first ever fully automated facer. We then ambushed people in a Copenhagen park asking for a donation. Husqvarna will be asking for donations through www.pinkgrass.dk and double the amount collected.
The campaign generated more than 30.000DKK to Støt Brysterne and their research towards breast cancer. We reached more than 300.000 people and achieved an interactionrate of 3%.