Our latest campaign for our new client Husqvarna. We created a grassroots movement with the sole purpose of raising money to support the fight against breast cancer. We took a pink robot lawn mower, installed it with a camera, a speaker and a microphone. In other words, we created the first ever fully automated facer. We then ambushed people in a Copenhagen park asking for a donation. Husqvarna will be asking for donations through www.pinkgrass.dk and double the amount collected.

The campaign generated more than 30.000DKK to St√łt Brysterne and their research towards breast cancer. We reached more than 300.000 people and achieved an interactionrate of 3%.