&Partner were invited to participate in the yearly competition from Out of Home Media, in which top agencies are given the chance to transform a full-size bus. We chose Burger King and the result was no less than a fire truck. The bus drew international attention and both AdWeek, Ads of the World and the Danish media Markedsføring wrote about it. See our journey towards the flame-grilled wonder here.
Ads of the World: https://www.adsoftheworld.com/media/outdoor/burger_king_burger_king_fire_truck
Marketing Journo: http://marketingjourno.com/2018/08/05/these-are-the-10-best-burger-king-marketing-campaigns-of-2018-so-far/